Fresh Perspectives in the Permanent Exhibition

The Porsche Museum believes that no two visits should ever feel the same. That’s why the exhibition is constantly evolving to become more dynamic and interactive. The latest major update focuses on the prologue – the starting point of the journey through Porsche’s history.

As visitors reach the top of the iconic escalator, overlooking the company’s archive library, they now step into a completely reimagined introduction. After over a year of research and development, the new prologue features 20+ stations, 3 functional models, and many never-before-seen exhibits.

It’s not just about the cars—it’s about the people. For the first time, visitors meet the broader team behind Porsche’s legacy, not just Ferdinand and Ferry Porsche. The new setup brings a more human, personal perspective to the brand’s incredible story.